Hotel Ready for the Millennial Traveler

Those are some staggering numbers right there! It’s no wonder that hotels are wooing them with everything they have. But for all the effort they’re making, do hotels really have what Millennials want? Do they even know what Millennials are looking for?

1.Technology is their life force

Technology is to Millennials what water is to fish – life itself. The perks that most of us consider good to have – Internet, Wi-fi, hi-speed mobile data – are essential to their way of living.

According to a report, almost 71% of Millennial travelers considered free Wi-fi an important factor when choosing a hotel. So hotels, pull up your socks and put the technology in place for them. Or they’re likely to walk up to your competitor and book a room with them.

2.Millennials love their smartphones

‘Technology at your fingertips’ is an expression that’s taken very seriously by the Millennials. He is likely to go for hours without food and water, but not without checking his smartphone. He works, plays, chats, networks, writes emails, watches videos, and stays up to date on news using his phone. Other more complicated actions like booking tickets, making hotel arrangements, and paying bills can also be competently handled by his handset

It’s absolutely imperative that hotels invest in superior mobile technology, starting with a website that adapts to different screen sizes and resolutions. With more than half of millennial travelers using mobile devices to discover and book hotels, the hospitality industry is paying a heavy price for not investing in a mobile responsive website. You might also want to consider getting an app for your hotel, to facilitate functions like mobile check in, check out, payments, and en-cashing loyalty points.

3.Millennials place great faith in peer reviews

Generation Y is a suspicious lot and they can recognize a marketing gimmick from a mile away. For this reason, they rely heavily on ‘peer review’ to gather information about a place. Whether they’re buying a new gadget or trying out a restaurant in the neighborhood, you’ll see them pouring over reviews before deciding to do anything. They consider it a more authentic and ‘real’ source of information. And you can be 100 per cent sure that they’ll be reading up about your hotel before deciding to stay there.

Do not try to patronize or trick the Millennial traveller. All your online properties (website, blog, social media profiles) should display accurate information, accompanied by up-to-date pictures. If you’re offering a deal or discount, lay out the terms in black and white. Encourage your visitors to leave you a review on platforms like Trip-advisor or your Facebook page; incentivize the process, if you have to. Should you receive a negative review, take steps to address it and resolve the situation.